5 Do’s And Dont’s While Designing A Food Package[Infographic]
We live our lives in a 3-dimensional world. As technology evolves, we are getting closer to realizing that a lot more that we’ve always experienced in 2-dimensions can be converted to a 3-dimensional experience, like mobile photography. But have you ever wondered if your brand can deliver a 3-dimensional experience for your consumers and enable you to differentiate from your closest competitors? The good news is that you already possess the tools to accomplish that – your product packaging.
Food retail industry accounts for nearly $600 billion in the US alone. If we account for the market sizes in countries like India and China, the numbers will increase by at least 3-5 times. Getting the packaging right for the products is critical for every business. After all, it is the packaging that serves as the best form of in-store visual communication for the consumers that can help retain old customers and convert new ones. So what are the do’s and dont’s of food package designing that can make all the difference for a brand? Let’s find out.
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