Axiom’s Consumer Research practice leverages observational research tools and design based thinking to study ‘un-met and un-articulated’ consumer needs. With a focus on emerging markets, our consumer research and experimentation methodology unlocks disruptive opportunities.
Leverage Design Based Thinking to evolve compelling market development strategies that drive sales and demand
Understand and benchmark competition.
Test and validate early hypotheses, ideas and establish solution viability for consumers.
Prototype and develop products, business models and strategies for specific consumer groups.
Understand the Market & Consumer and identify latent needs, white spaces and opportunities.
Our unique ‘Consumer to Market’ model helps our clients validate and evolve breakthrough solutions.